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~person:"Wolfsteiner, Elisabeth"
~subject:"Guerilla marketing"
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Guerilla marketing
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Ambush marketing
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ambush marketer misidentification
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Wolfsteiner, Elisabeth
Nufer, Gerd
10
Séguin, Benoit
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Journal of business research : JBR
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
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