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~person:"Wolter, Lisa-Charlotte"
~subject:"France"
~subject:"Germany"
~type_genre:"Case study"
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
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