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~person:"Wooster, Rossitza B."
~subject:"Brand image"
~subject:"International market entry"
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Brand image
International market entry
Internationaler Markteintritt
3
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Wooster, Rossitza B.
Quer Ramón, Diego
5
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4
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International business review : the official journal of the European International Business Academy
2
Global economy journal : GEJ
1
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ECONIS (ZBW)
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Leadership positioning among U.S. firms investing in China
Wooster, Rossitza B.
;
Paul, Donna L.
- In:
International business review : the official journal of …
25
(
2016
)
1
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011429212
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2
Equity commitment under uncertainty : a hierarchical model of real option entry
mode
choices
Wooster, Rossitza B.
;
Blanco, Luisa
;
Sawyer, W. Charles
- In:
International business review : the official journal of …
25
(
2016
)
1
,
pp. 382-394
Persistent link: https://www.econbiz.de/10011429221
Saved in:
3
Does experience matter for patterns of expansion by US companies in Latin America and the Caribbean?
Sawyer, W. Charles
;
Wooster, Rossitza B.
;
Blanco, Luisa
- In:
Global economy journal : GEJ
15
(
2015
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10010518682
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