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~person:"Woratschek, Herbert"
~subject:"Knowledge management"
~subject:"Markenführung"
~type_genre:"Thesis"
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Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
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