Xie, Yu Henry; Zhao, Hongxin John; Xie, Qian Jane; … - In: International Business Review 20 (2011) 4, pp. 477-490
The post-entry strategic positioning in a host market is important for MNEs' success, as firms must position properly in the marketplace to gain competitive advantage. However, little attention has been paid to firms' strategic positioning in market center as generalist firms or market...