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~person:"Yagüe Guillén, María Jésus"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
10
Store brand
10
Consumer behaviour
8
Konsumentenverhalten
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Brand image
5
Brand management
5
Einzelhandel
5
Markenführung
5
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Retail trade
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Markenartikel
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smart shopper
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Consumer goods industry
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Dienstleistungsqualität
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Hypermarkets
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Lebensmitteleinzelhandel
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Lieferantenmanagement
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Logit model
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Loyalty to the retailer
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Yagüe Guillén, María Jésus
Olbrich, Rainer
28
Gázquez-Abad, Juan Carlos
16
Dekimpe, Marnik G.
14
Sethuraman, Raj
13
Ahlert, Dieter
12
Bruhn, Manfred
12
Greenhalgh, Christine
12
Martínez-López, Francisco J.
12
Sattler, Henrik
12
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
11
Grewe, Gundula
11
Martos-Partal, Mercedes
11
Steenkamp, Jan-Benedict E. M.
11
Deleersnyder, Barbara
10
Geyskens, Inge
9
Rubio Benito, Natalia
9
Wolf, Annett
9
Gómez-Suárez, Mónica
8
Kenning, Peter
8
Riekhof, Hans-Christian
8
Bauer, Hans H.
7
Braun, Daniela
7
Dubé, Jean-Pierre
7
Möhlenbruch, Dirk
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
González-Benito, Óscar
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Nies, Salome
6
Rogers, Mark
6
Rossi, Peter E.
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European journal of marketing : EJM
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
European journal of international management : EJIM
1
International journal of consumer studies
1
International journal of retail & distribution management
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Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
10
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1
The thrill of a smart purchase : does country matter?
Quinones, Myriam
;
Gómez-Suárez, Mónica
;
Yagüe …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 295-308
Persistent link: https://www.econbiz.de/10012808033
Saved in:
2
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
3
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
4
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
5
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
6
Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia
;
Vilaseñor, Nieves
;
Yagüe …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
Saved in:
7
Measuring private labels brand equity : a consumer perspective
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 952-964
Persistent link: https://www.econbiz.de/10009572866
Saved in:
8
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
9
Alternative panel models to evaluate the store brand market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
10
Store brand management and channel dependence: a model from the manufacturer's perspective
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003653616
Saved in:
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