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~person:"Yang, Hongwei Chris"
~subject:"United States"
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Journal of targeting, measurement and analysis for marketing
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Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris
;
Wang, Yingqi
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
Saved in:
2
Extending TPB and TAM to mobile viral marketing : an exploratory study on American young consumers, mobile viral marketing attitude, intent and behavior
Yang, Hongwei Chris
;
Zhou, Liuning
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009270766
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