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~person:"Yang, Kiseol"
~subject:"United States"
~type:"article"
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Search: subject_exact:"Akzeptanz von technischen Innovationen"
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Innovation adoption
4
Innovationsakzeptanz
4
Consumer behaviour
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USA
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Comparison
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Digital goods
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Digitale Güter
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Yang, Kiseol
Forsythe, Sandra
4
Morosan, Cristian
4
Shen, Jia
3
Alzahrani, Saeed
2
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2
Changchit, Chuleeporn
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Kim, Dae-young
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Liu, Chuanlan
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Parasuraman, A.
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Yang, Hongwei Chris
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Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of consumer marketing
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ECONIS (ZBW)
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The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers
Yang, Kiseol
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10003986193
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2
Determinants of US consumer mobile shopping services adoption : implications for designing mobile shopping services
Yang, Kiseol
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003987505
Saved in:
3
Gender differences in using mobile data services: utilitarian and hedonic value approaches
Yang, Kiseol
;
Lee, Hyun-joo
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003991299
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