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~person:"Yao, Qi"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Dienstleistungsqualität
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Anthropomorphic image
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Yao, Qi
Mattila, Anna S.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
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2
Perceived power and smile intensity in service encounters
Yao, Qi
;
Wan, Qiuyan
;
Li, Shihao
;
Zhou, Wenkai
;
Yang, Zhilin
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10013172969
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