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~person:"Zabala, Kristina"
~subject:"Bundling strategy"
~subject:"Servitization"
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How can machine tool builders capture value from smart services? : avoiding the service and digitalization paradox
Kamp, Bart
;
Zabala, Kristina
;
Zubiaurre, Arantza
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 303-316
Persistent link: https://www.econbiz.de/10013539118
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