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~person:"Zettelmeyer, Florian"
~subject:"Evaluation"
~subject:"Store brand"
~type:"book"
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Zettelmeyer, Florian
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The strategic positioning of store brands in retailer-manufacturer bargaining
Scott Morton, Fiona
;
Zettelmeyer, Florian
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2000
Persistent link: https://www.econbiz.de/10001484002
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