Busse, Meghan R.; Zettelmeyer, Florian; Silva-Risso, … - 2021
they are likely to be well-informed about the promotion (customer rebate), and approximately 35% when they are likely to be … uninformed (dealer discount). For a promotion of average size, this difference translates to customers being worse off by $500 … when they do not know that the promotion is being offered …