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~person:"Zhang, James J."
~subject:"Sports"
~subject:"Welt"
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Zhang, James J.
Dwyer, Brendan
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International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
World association for sport management
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1
Digital marketing in sports : global perspectives
Mastromartino, Brandon
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493531
Saved in:
2
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
3
Sports sponsorship and branding : global perspectives and emerging trends
Leng, Ho Keat
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014515484
Saved in:
4
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
5
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
6
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
7
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
8
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
9
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
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