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~person:"Zhang, Jie"
~subject:"Loyalty program"
~subject:"Sales promotion"
~type:"article"
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Loyalty program
Sales promotion
Verkaufsförderung
4
Print advertising
2
Printwerbung
2
Advertising effects
1
Beziehungsmarketing
1
Einzelhandel
1
Market research
1
Market share
1
Marktanteil
1
Marktforschung
1
Mass Customization
1
Mass customization
1
Operations Research
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Operations research
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Product management
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Zhang, Jie
Gedenk, Karen
11
Ailawadi, Kusum L.
8
Malik, Garima
8
Neslin, Scott A.
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Breugelmans, Els
6
Gázquez-Abad, Juan Carlos
6
Xia, Lan
6
Bogomolova, Svetlana
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Leeflang, Peter
5
Natter, Martin
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ziliani, Cristina
5
Barone, Michael J.
4
Barrio-García, Salvador del
4
Bertini, Marco
4
Bijmolt, Tammo H. A.
4
Crespo-Almendros, Esmeralda
4
Dewani, Prem Prakash
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Ieva, Marco
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Alavi, Sascha
3
Arora, Neeraj
3
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Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
4
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1
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
2
The effectiveness of customized promotions in online and offline stores
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10003827936
Saved in:
3
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
4
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
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