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~person:"Zhang, Jie"
~subject:"Mobile business"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Forschungsbericht"
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Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
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