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~person:"Zhang, Jihua"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: person:"Xie, Jinxing"
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Werbung
Advertising
2
Game theory
2
Inter-firm cooperation
2
Spieltheorie
2
Unternehmenskooperation
2
Advertising effects
1
Cooperative advertising
1
Demand
1
Distribution channel
1
Lieferkette
1
Nachfrage
1
Preiselastizität
1
Preismanagement
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Price elasticity
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Pricing strategy
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Supply chain
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Vertriebsweg
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Werbewirkung
1
applications of game theory
1
bilateral participation
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cooperative advertising
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distribution channel
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game theory
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marketing-OR interface
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pricing
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supply chain management
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Zhang, Jihua
Xie, Jinxing
5
Chen, Bintong
1
Deng, Xiaoxue
1
Li, Yue
1
Wei, Jerry C.
1
Xiong, Huachun
1
Yang, Jing
1
Zhao, Lei
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Zhao, Xiaobo
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Zhu, Wanshan
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International journal of production research
1
Journal of the Operational Research Society
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ECONIS (ZBW)
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1
Benefits of bilateral participation in cooperative advertising
Zhang, Jihua
;
Chen, Bintong
;
Xie, Jinxing
- In:
Journal of the Operational Research Society
72
(
2021
)
2
,
pp. 281-291
Persistent link: https://www.econbiz.de/10012500938
Saved in:
2
Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain
Zhao, Lei
;
Zhang, Jihua
;
Xie, Jinxing
- In:
International journal of production research
54
(
2016
)
9/10
,
pp. 2541-2551
Persistent link: https://www.econbiz.de/10011496417
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