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~person:"Zhang, Z. John"
~subject:"Wettbewerbsstrategie"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Kongress"
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Wettbewerbsstrategie
Competitive strategy
5
Game theory
5
Spieltheorie
5
Theorie
5
Theory
5
Competition
4
Luxury goods
4
Luxusgüter
4
Preisdifferenzierung
4
Price discrimination
4
Wettbewerb
4
Consumer behaviour
3
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Marketingmanagement
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game theory
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Einzelhandel
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Operations Research
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Retail trade
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Adjustment costs
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Advertising
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Arena-relevant marketing capabilities
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Zhang, Z. John
Parnell, John A.
20
Porter, Michael E.
9
Agyapong, Ahmed
8
Pehrsson, Anders
8
Ferrier, Walter J.
7
Hitt, Michael A.
7
Köseoglu, Mehmet Ali
7
Nuutinen, Heini
7
Acquaah, Moses
6
Chen, Ming-jer
6
Elango, Balasubramanian
6
Giachetti, Claudio
6
Yasin, Mahmoud M.
6
Andrevski, Goce
5
Crick, James M.
5
Czakon, Wojciech
5
Gómez, Jaime
5
Kauffman, Robert J.
5
Le Roy, Frédéric
5
Miller, Danny
5
Raju, Jagmohan Singh
5
Rugman, Alan M.
5
Spillan, John E.
5
Vrontis, Demetris
5
Yan, Ho-don
5
Albers, Sascha
4
Casadesus-Masanell, Ramon
4
Crick, Dave
4
DeSarbo, Wayne
4
Ghemawat, Pankaj
4
Gomes, Carlos Francisco
4
Gorynia, Marian
4
Hughes-Morgan, Margaret
4
Kuksov, Dmitri
4
Lahovnik, Matej
4
Messner, Dirk
4
Molina Azorín, José Francisco
4
Más Ruiz, Francisco José
4
Orcos, Raquel
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
European journal of marketing
1
Journal of economics & management strategy : JEMS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena
;
Greenberg, Daria
;
Krohmer, Harley
; …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Saved in:
2
A theory of maximalist luxury
Liu, Zhenqi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
2
,
pp. 284-323
Persistent link: https://www.econbiz.de/10013185710
Saved in:
3
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
4
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
5
Exclusive handset arrangements in the wireless industry : a competitive analysis
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 246-270
Persistent link: https://www.econbiz.de/10009736691
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