//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zhang, Z. John"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Competitive strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Competitive strategy
5
Wettbewerbsstrategie
5
Competition
2
Game theory
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Spieltheorie
2
Wettbewerb
2
game theory
2
Arena-relevant marketing capabilities
1
Beziehungsmarketing
1
Competitive advantage
1
Competitive arena
1
Customer value
1
Distribution channel
1
Equilibrium theory
1
Fertigungsprogramm
1
Gleichgewichtstheorie
1
Kundenwert
1
Logistics provider
1
Logistikdienstleister
1
Luxury
1
Marketing
1
Master production schedule
1
Mehrproduktfertigung
1
Mobile phone
1
Mobiltelefon
1
Multiproduct production
1
Nash equilibrium
1
Nash-Gleichgewicht
1
Preisdifferenzierung
1
Preismanagement
1
Price discrimination
1
Pricing strategy
1
Product counterfeiting
1
Product differentiation
1
Product management
1
Product quality
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Company information
Thesis
Article in journal
5
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Zhang, Z. John
Parnell, John A.
20
Porter, Michael E.
9
Agyapong, Ahmed
8
Pehrsson, Anders
8
Ferrier, Walter J.
7
Hitt, Michael A.
7
Köseoglu, Mehmet Ali
7
Nuutinen, Heini
7
Acquaah, Moses
6
Chen, Ming-jer
6
Elango, Balasubramanian
6
Giachetti, Claudio
6
Yasin, Mahmoud M.
6
Andrevski, Goce
5
Crick, James M.
5
Czakon, Wojciech
5
Gómez, Jaime
5
Kauffman, Robert J.
5
Kuksov, Dmitri
5
Le Roy, Frédéric
5
Miller, Danny
5
Raju, Jagmohan Singh
5
Rugman, Alan M.
5
Spillan, John E.
5
Vrontis, Demetris
5
Wrona, Thomas
5
Yan, Ho-don
5
Albers, Sascha
4
Casadesus-Masanell, Ramon
4
Crick, Dave
4
DeSarbo, Wayne
4
Dowling, Michael
4
Gaitanides, Michael
4
Ghemawat, Pankaj
4
Gomes, Carlos Francisco
4
Gorynia, Marian
4
Hughes-Morgan, Margaret
4
Hutzschenreuter, Thomas
4
Lahovnik, Matej
4
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
European journal of marketing
1
Journal of economics & management strategy : JEMS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena
;
Greenberg, Daria
;
Krohmer, Harley
; …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Saved in:
2
A theory of maximalist luxury
Liu, Zhenqi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
2
,
pp. 284-323
Persistent link: https://www.econbiz.de/10013185710
Saved in:
3
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
4
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
5
Exclusive handset arrangements in the wireless industry : a competitive analysis
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 246-270
Persistent link: https://www.econbiz.de/10009736691
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->