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Zhao, Ying
Valenzuela, Ana
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
- In:
Journal of marketing research : JMR
41
(
2004
)
1
,
pp. 86-100
Persistent link: https://www.econbiz.de/10006648035
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