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~person:"Zinkhan, George M."
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Zinkhan, George M.
Holbrook, Morris B.
174
Holbrook, Morris B
20
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The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Advertising, promotion, and new media
,
(pp. 30-50)
.
2015
Persistent link: https://www.econbiz.de/10011708638
Saved in:
2
The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Journal of advertising : official publication of the …
31
(
2002
)
3
,
pp. 15-28
Persistent link: https://www.econbiz.de/10008118663
Saved in:
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