//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"base"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct-to-consumer advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
1,465
Direktmarketing
1,465
Deutschland
309
Germany
306
Consumer behaviour
250
Konsumentenverhalten
250
Theorie
167
Theory
167
Advertising effects
160
Werbewirkung
160
Beziehungsmarketing
159
Relationship marketing
159
Online-Marketing
149
Arzneimittel
142
Pharmaceuticals
142
USA
142
United States
141
Internet marketing
140
Werbung
139
Advertising
137
Marketing management
126
Marketingmanagement
126
Pharmaceutical industry
77
Pharmaindustrie
77
Marketing
70
Distribution channel
58
Vertriebsweg
58
Electronic Commerce
51
E-commerce
48
Internet
45
Marktforschung
41
Social Web
41
Social web
41
Market research
40
Online retailing
40
Online-Handel
40
Target group
40
Zielgruppe
40
E-Mail
39
Bank
38
more ...
less ...
Online availability
All
Undetermined
226
Free
133
Type of publication
All
Article
821
Book / Working Paper
629
Journal
17
Other
1
Type of publication (narrower categories)
All
Article in journal
537
Aufsatz in Zeitschrift
537
Aufsatz im Buch
291
Book section
291
Graue Literatur
154
Non-commercial literature
154
Hochschulschrift
119
Thesis
99
Arbeitspapier
85
Working Paper
85
Collection of articles of several authors
75
Sammelwerk
75
Konferenzschrift
33
Ratgeber
32
Aufsatzsammlung
31
Bibliografie enthalten
28
Bibliography included
28
Guidebook
28
Case study
26
Fallstudie
26
Lehrbuch
23
Textbook
21
Conference proceedings
19
Handbook
14
Handbuch
14
Amtsdruckschrift
9
Government document
9
Conference paper
8
Forschungsbericht
8
Konferenzbeitrag
8
Glossar enthalten
5
Glossary included
5
Systematic review
5
Übersichtsarbeit
5
Collection of articles written by one author
4
Market information
4
Marktinformation
4
Sammlung
4
Fallstudiensammlung
3
Mehrbändiges Werk
3
more ...
less ...
Language
All
English
872
German
592
French
6
Danish
2
Bulgarian
1
Czech
1
Finnish
1
Croatian
1
Swedish
1
Ukrainian
1
Undetermined
1
more ...
less ...
Author
All
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
14
Franses, Philip Hans
13
Belz, Christian
11
Donkers, Bas
11
Schwarz, Torsten
11
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
6
Potharst, Rob
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
Piersma, Nanda
5
Schneider, Helmut
5
Sullivan, Helen W.
5
Van den Poel, Dirk
5
Zühlsdorf, Anke
5
Ahrens, Michael
4
Barringer, Jochen
4
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
18
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
8
Deutscher Direktmarketing-Verband
6
Erasmus Research Institute of Management
5
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Marketing-Centrum <Münster (Westf)>
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Springer Gabler <Firma>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Bundespost / Postdienst
1
Deutsche Landwirtschafts-Gesellschaft / Fachbereich Landfrau, Familie und Gesellschaft
1
Deutsche Post AG / Direkt-Marketing
1
Deutschland / Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Europarat
1
European Financial Management and Marketing Association
1
Europäische Kommission
1
Fachhochschule Reutlingen / European School of Business
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamthochschule Kassel / Fachgebiet Landwirtschaftliche Betriebslehre
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Institut für Genossenschaftswesen
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Betriebstechnik und Bauforschung
1
more ...
less ...
Published in...
All
Health marketing quarterly
35
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
more ...
less ...
Source
All
BASE
ECONIS (ZBW)
RePEc
9
Showing
1,461
-
1,468
of
1,468
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1461
Farmer-to-consumer direct marketing in six states
Henderson, Peter L
;
Linstrom, Harold R.
-
1980
Persistent link: https://www.econbiz.de/10000007780
Saved in:
1462
Farmer-to-consumer direct marketing operations selling fruits and vegetables, New York, 1979
Stuhlmiller, Emilie M.
-
1980
Persistent link: https://www.econbiz.de/10002883461
Saved in:
1463
Successful direct mail advertising and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
1464
Printing and promotion handbook : How to plan, produce, and use printing, advertising, and direct mail
Melcher, Daniel
(
ed.
);
Larrick, Nancy
(
contributor
)
-
1949
Persistent link: https://www.econbiz.de/10000567135
Saved in:
1465
Salesmanship : Personal communications and persuasion in marketing
Stroh, Thomas F.
-
1966
Persistent link: https://www.econbiz.de/10000567745
Saved in:
1466
Salesmanship. The personal force in marketing
Crissy, William Joseph Eliot
;
Kaplan, Robert M.
-
1969
Persistent link: https://www.econbiz.de/10000575715
Saved in:
1467
New directions in utility marketing
Brown, Robert William
(
contributor
)
-
1970
Persistent link: https://www.econbiz.de/10001419781
Saved in:
1468
Principles of selling by mail
Picken, James Hamilton
-
1927
Persistent link: https://www.econbiz.de/10002628810
Saved in:
First
Prev
138
139
140
141
142
143
144
145
146
147
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->