Jalilvand, Mohammad Reza; Salimipour, Sirous; Elyasi, Mehdi - In: Marketing Intelligence & Planning 35 (2017) 1, pp. 81-110
restaurant industry. The study utilizes self-administered questionnaire survey and the target population are the customers who …-term economic sustainability of restaurant industry in Iran. Originality/value To the authors’ knowledge, this research will be the … first attempt to explore influential factors on WOM in restaurant industry focusing on the critical role of relationship …