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~source:"econis"
~source:"edz"
~subject:"Marketing"
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Search: knowledge OR management
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Subject
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Marketing
Theorie
127,680
Theory
127,641
Deutschland
59,722
USA
57,422
Germany
56,320
United States
56,204
Innovation
44,534
Portfolio-Management
42,892
Portfolio selection
42,889
Welt
41,157
World
41,151
Strategisches Management
35,353
Supply chain
34,696
Lieferkette
34,675
Innovationsmanagement
34,536
Innovation management
33,326
Corporate Social Responsibility
32,452
Strategic management
32,449
Corporate social responsibility
32,311
Konsumentenverhalten
31,734
Consumer behaviour
31,732
Risikomanagement
31,599
Risk management
30,575
Management
28,794
Unternehmenserfolg
27,101
Firm performance
26,768
Organizational change
25,888
Organisatorischer Wandel
25,872
Beziehungsmarketing
24,856
Relationship marketing
24,842
Multinationales Unternehmen
22,498
Transnational corporation
22,039
China
21,800
Human Resource Management
21,518
Personalmanagement
21,508
Wissensmanagement
21,287
Indien
20,837
Knowledge management
20,799
SME
20,779
KMU
20,771
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Undetermined
1,894
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519
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Book / Working Paper
5,253
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2,877
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110
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2,129
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788
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769
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769
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721
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721
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631
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580
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557
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557
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548
Aufsatzsammlung
500
Bibliografie enthalten
308
Bibliography included
308
Konferenzschrift
280
Case study
246
Fallstudie
246
Arbeitspapier
201
Working Paper
201
Conference proceedings
171
Ratgeber
161
Guidebook
153
Handbook
95
Handbuch
95
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76
Glossary included
76
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51
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46
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36
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35
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34
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30
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26
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26
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17
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5,232
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2,923
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58
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35
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26
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13
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6
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6
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4
Undetermined
4
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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Author
All
Kotler, Philip
98
Meffert, Heribert
81
Bruhn, Manfred
50
Pepels, Werner
38
Homburg, Christian
34
Kirchgeorg, Manfred
33
Armstrong, Gary
30
Reinecke, Sven
28
Wiedmann, Klaus-Peter
25
Kerin, Roger A.
23
Fritz, Wolfgang
21
Nufer, Gerd
21
Unger, Fritz
21
Keller, Kevin Lane
20
Kreutzer, Ralf T.
20
Sheth, Jagdish N.
20
Backhaus, Klaus
19
Hartley, Steven W.
19
Piercy, Nigel
19
Tomczak, Torsten
19
Bauer, Hans H.
18
Peter, Jerome Paul
17
Huber, Frank
16
Kleinaltenkamp, Michael
16
Kuß, Alfred
16
McDonald, Malcolm
16
Belz, Christian
15
Burmann, Christoph
15
Schüller, Anne M.
15
Ahlert, Dieter
14
Donnelly, James H.
14
Zerres, Michael P.
14
Ferrell, Odies C.
13
Koschnick, Wolfgang J.
13
Laczniak, Gene R.
13
Schögel, Marcus
13
Esch, Franz-Rudolf
12
Freiling, Jörg
12
Rudelius, William
12
Belz, Frank
11
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Institution
All
Springer Fachmedien Wiesbaden
64
American Marketing Association
44
Edward Elgar Publishing
17
Fachhochschule Reutlingen / European School of Business
14
OECD
10
Fördergesellschaft Marketing an der Universität Augsburg
9
IGI Global
9
Verlag Dr. Kovač
9
Verlag Franz Vahlen
9
W. Kohlhammer GmbH
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
NetLibrary, Inc
8
Springer International Publishing
8
Springer Gabler <Firma>
7
American Management Association
6
Chartered Institute of Marketing
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Books on Demand GmbH <Norderstedt>
5
Center of Market Oriented Product and Production Management
5
Erasmus Research Institute of Management
5
National Bureau of Economic Research
5
Springer-Verlag GmbH
5
AMACOM
4
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Information Resources Management Association
4
Pearson Studium
4
UVK Verlagsgesellschaft mbH
4
Uni-Taschenbücher GmbH
4
Wiley-VCH
4
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Arthur D. Little International Inc. <Wiesbaden>
3
Berliner Wissenschafts-Verlag
3
Business & Economics Society International
3
Econometrisch Instituut <Rotterdam>
3
Erich-Schmidt-Verlag <Berlin>
3
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All
SpringerLink / Bücher
283
Industrial marketing management : the international journal for industrial and high-tech firms
101
Journal of business research : JBR
93
Springer eBook Collection
90
Journal of marketing management : MM
68
Springer eBook Collection / Business and Economics
62
Europäische Hochschulschriften / 5
59
Gabler Edition Wissenschaft
54
Lehrbuch
42
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
41
Journal of business-to-business marketing
37
European journal of marketing : EJM
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of marketing
32
The journal of business & industrial marketing
31
Marketing intelligence & planning
28
Journal of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Springer eBook Collection / Business and Management
27
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
26
Premier reference source
25
Journal of marketing education : JME
24
Marketing theory
24
Journal of business ethics : JOBE
21
Reutlinger Diskussionsbeiträge zu Marketing und Management
21
AMS review : official publication of the Academy of Marketing Science
20
Edward Elgar E-Book Archive
20
Journal of strategic marketing
20
Journal of Islamic marketing : JIMA
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
19
essentials
19
Business horizons
18
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
18
Hamburger Schriften zur Marketingforschung
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Neue betriebswirtschaftliche Forschung : Nbf
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Research
16
Schriften zu Marketing und Management
16
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Source
All
ECONIS (ZBW)
ArchiDok
USB Cologne (EcoSocSci)
2,173
RePEc
1,267
BASE
751
USB Cologne (business full texts)
95
EconStor
92
OLC EcoSci
17
Other ZBW resources
14
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Showing
1
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10
of
8,240
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articles prioritized
date (newest first)
date (oldest first)
1
The role of marketing
knowledge
management
in enhancing digital financial innovation in commercial banks : empirical study
Al-Dmour, Hani
;
Alsfour, Futon
;
Al-Dmour, Rand H.
; …
- In:
International journal of knowledge management : IJKM ; …
18
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014307042
Saved in:
2
Building dynamic capabilities for international marketing
knowledge
management
Scuotto, Veronika
;
Nespoli, Chiara
;
Palladino, Rosa
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 586-601
Persistent link: https://www.econbiz.de/10013396284
Saved in:
3
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
4
Putting marketing
knowledge
to use : marketing-specific relational capital and product/service innovation performance
Peñalba-Aguirrezabalaga, Carmela
;
Ritala, Paavo
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 209-224
Persistent link: https://www.econbiz.de/10012797131
Saved in:
5
Explore how SME family businesses of travel service industry use market
knowledge
for product innovation
Chen, Kuan-Yang
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
151
(
2022
),
pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
Saved in:
6
Das neue Prinzip kostenlos : Kunden gewinnen und Umsätze steigern mit zeitgemäßem Content-Marketing
Hoffmann, Kerstin
-
2023
-
3., komplett überarbeitete und ergänzte Auflage
Persistent link: https://www.econbiz.de/10013415522
Saved in:
7
How
knowledge
management
capabilities help leverage
knowledge
resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
Saved in:
8
A process model of tacit
knowledge
transfer between sales and marketing
Arnett, Dennis B.
;
Wittmann, C. Michael
;
Hansen, John D.
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 259-269
Persistent link: https://www.econbiz.de/10012501910
Saved in:
9
Meta-analysis : deconstructing marketing
knowledge
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
- In:
Handbook of research methods for marketing management
,
(pp. 128-144)
.
2021
Persistent link: https://www.econbiz.de/10013171782
Saved in:
10
The impact of
knowledge
management
on innovation : an empirical study on Jordanian consultancy firms
Obeidat, Bader Yousef
;
Al-Suradi, Mai Maher
;
Masa'deh, Ra'ed
- In:
Management research review
39
(
2016
)
10
,
pp. 1214-1238
Persistent link: https://www.econbiz.de/10011564792
Saved in:
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