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~source:"econis"
~source:"repec"
~subject:"Emotion"
~type:"article"
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Emotion
Neuroscience
448
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448
Consumer behaviour
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135
Cognition
93
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93
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86
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neuroscience
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Journal of advertising research
5
Journal of business ethics : JOBE
3
Journal of business strategy
2
Journal of retailing and consumer services
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
AMS review : official publication of the Academy of Marketing Science
1
Academic journal of economic studies
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Decision making in behavioral strategy
1
Economics, management and financial markets
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Emotion, cognition, and their marvellous interplay in managerial decision-making
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European journal of marketing
1
Handbook of developments in consumer behaviour
1
International journal of business and globalisation : IJBG
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International journal of business innovation and research : IJBIR
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International journal of internet marketing and advertising : IJIMA
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International journal of management and decision making : IJMDM
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International journal of nonprofit & voluntary sector marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of euromarketing
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Journal of management : JOM
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Journal of management information systems : JMIS
1
Journal of management inquiry
1
Journal of marketing research : JMR
1
Journal of service research : JSR
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Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Organizational research methods : ORM
1
Psychology & marketing
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ECONIS (ZBW)
RePEc
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1
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
2
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
3
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
4
Micro-foundations of strategic decision-making in family business organisations : a cognitive neuroscience perspective
Yu, Xiaoyu
;
Liu, Tao
;
He, Lin
;
Li, Yajie
- In:
Long range planning : LRP ; international journal of …
56
(
2023
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014434706
Saved in:
5
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
6
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
7
Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
Saved in:
8
Deciphering the complexity of human behaviour and decision-making : towards developing human friendly organisations
Gavalas, Antonis
- In:
International journal of management and decision making …
21
(
2022
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10013256575
Saved in:
9
Emotional contagion triggered by online consumer reviews : evidence from a neuroscience study
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364448
Saved in:
10
Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea
- In:
Economics, management and financial markets
13
(
2018
)
4
,
pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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