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~source:"econis"
~source:"repec"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Analyzing the strategic role of neuromarketing and consumer neuroscience
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Handbook of research methodologies and design in neuroentrepreneurship
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The social cognitive neuroscience of organizations
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Handbook of developments in consumer behaviour
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
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Gesundheit, Qualifikation und Motivation älterer Arbeitnehmer - messen und beeinflussen : Dokumentation der Tagung am 01. und 02. Oktober 2009, Gustav-Heinemann-Haus, Bonn
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Global innovation science handbook
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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The handbook of knowledge-based coaching : from theory to practice
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Transforming communication in leadership and teamwork : person-centered innovations
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
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An und in Grenzen : Entfaltungsräume für eine nachhaltige Entwicklung
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Behavioral Business Ethics : eine Einführung in die Grundlagen
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Beyond uneconomic growth : economics, equity and the ecological predicament
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Business Advancement through Technology Volume I : Markets and Marketing in Transition
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Complex socio-technical systems : understanding and influencing the causality of change
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Das Prinzip der Selbstverantwortung : Grundlagen und Bedeutung im heutigen Privatrecht ; [der vorliegende Band enthält die Beiträge zu der an der Ruhr-Universität Bochum veranstalteten Tagung zum "Prinzip der Selbstverantwortung".]
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Decision making in behavioral strategy
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Die Zukunft des Kapitalismus
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
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Emotion, cognition, and their marvellous interplay in managerial decision-making
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Enhancing knowledge development in marketing ; Vol. 21
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Evolutionary psychology in the business sciences
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Expanding the boundaries of work-family research : a vision for the future
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Finance and sustainability : towards a new paradigm? ; a post-crisis agenda
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Global marketing strategies for the promotion of luxury goods
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Handbook of intuition research
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From resistance to readiness : leveraging neuroscience perspectives for successful change management in the manufacturing sector
Lopez, Ashlita Florence
;
Joy, Sebin
;
Kumar, Arti Arun
- In:
Using organizational culture to resolve business challenges
,
(pp. 222-246)
.
2023
Persistent link: https://www.econbiz.de/10014414142
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2
Death or rebirth? : a framework for reviving vanished brands from the perspective of cognitive neuroscience
Lin, Yajun
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 121-130)
.
2023
Persistent link: https://www.econbiz.de/10014516469
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3
The influence on succession of women's involvement in the boards of directors of family firms, through the lens of neuroscience
El Hayek Sfeir, Soumaya
- In:
Women, family and family businesses across …
,
(pp. 13-38)
.
2022
Persistent link: https://www.econbiz.de/10014225986
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4
Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Caratù, Myriam
- In:
Business Advancement through Technology Volume I : …
,
(pp. 219-240)
.
2022
Persistent link: https://www.econbiz.de/10013474334
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5
The cognitive-emotional interactions in the brain : an organizational neuroscience perspective
Malizia, Andrea Patricelli
;
Mastrogiorgio, Antonio
- In:
Emotion, cognition, and their marvellous interplay in …
,
(pp. 209-232)
.
2021
Persistent link: https://www.econbiz.de/10012596508
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6
Cognitive neuroscience of aging
Mukadam, Nishaat
;
Leger, Krystal
;
Cutchess, Angela
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 3-25)
.
2021
Persistent link: https://www.econbiz.de/10012297423
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7
The organizational neuroscience of emotions
Massaro, Sebastiano
- In:
The Cambridge handbook of workplace affect
,
(pp. 15-36)
.
2020
Persistent link: https://www.econbiz.de/10012261052
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8
Importance of brain reward system in neuromarketing
Uzbay, Tayfun
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012266741
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9
From philosophical queries to greater dilemmas of neuroethics
Petlach, Martin
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 25-46)
.
2020
Persistent link: https://www.econbiz.de/10012266746
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10
Consumer neuroscience perspective for brands : how do brands influence our brains?
Çakar, Tuna
;
Girişken, Yener
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 47-64)
.
2020
Persistent link: https://www.econbiz.de/10012266751
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