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~source:"econis"
~source:"usbk"
~subject:"Verhaltensmodifikation"
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Search: subject_exact:"Werbebotschaft"
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Verhaltensmodifikation
Advertising planning
801
Werbeplanung
801
Werbewirkung
223
Advertising effects
220
Werbung
182
Advertising
159
Marketingmanagement
140
Marketing management
139
Deutschland
125
Germany
121
Theorie
99
Theory
99
Online-Marketing
95
Internet marketing
92
Werbeträger
84
Advertising media
82
Consumer behaviour
76
Konsumentenverhalten
76
USA
73
United States
72
Brand management
68
Markenführung
68
Advertising industry
57
Werbewirtschaft
57
Zielgruppe
54
Marketing
53
Target group
53
Psychology of advertising
40
Werbepsychologie
40
Öffentlichkeitsarbeit
34
Public relations
32
Brand
29
Markenartikel
29
Market research
29
Marktforschung
29
Werbebotschaft
29
Markenimage
25
Beziehungsmarketing
24
Direct marketing
24
Direktmarketing
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Hochschulschrift
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German
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Henkel, Sven
1
Pittner, Martin
1
Rothmair, Sabine
1
Zoebl, Natalie
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe der FHWien-Studiengänge der WKW
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Furchtappelle in der Werbung - Don't drink and drive! : eine experimentelle Studie zur Sinnhaftigkeit von furchtinduzierender Werbung als verkehrspsychologisches Instrument zur Ein...
Pittner, Martin
;
Rothmair, Sabine
;
Zoebl, Natalie
-
2010
Persistent link: https://www.econbiz.de/10008687434
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2
Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven
-
2008
Persistent link: https://www.econbiz.de/10003754613
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