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~source:"econis"
~subject:"Advertising effects"
~type_genre:"Arbeitspapier"
~type_genre:"Systematic review"
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Advertising effects
Consumer goods marketing
41
Konsumgütermarketing
41
Deutschland
17
Germany
17
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
10
Theory
10
Distribution channel
8
Vertriebsweg
8
Brand management
6
Markenführung
6
Marketing
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Estimation
5
Konsumgüterindustrie
5
Schätzung
5
Werbewirkung
5
Consumer goods industry
4
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Communication
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Innovationsdiffusion
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Marketing management
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Marketingmanagement
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Preismanagement
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Pricing strategy
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Relationship marketing
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Sales promotion
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Verkaufsförderung
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Viral marketing
3
Virales Marketing
3
Advertising planning
2
Bargaining power
2
Brand
2
China
2
Competitive strategy
2
Consumer goods
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Aaker, Jennifer
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Mogilner, Cassie
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Bauer, Hans H.
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Görtz, Gunnar
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Haber, Tobias E.
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Helmig, Bernd
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Huber, Jan-Alexander
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Wilhelm, Anette
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Research paper series / Stanford Graduate School of Business
1
Series: Management know-how / M
1
Wismarer Diskussionspapiere
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Working paper series / Center for Responsible Business, University of California
1
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
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ECONIS (ZBW)
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
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2
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
3
Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions
Wilhelm, Anette
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002114706
Saved in:
4
Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
Saved in:
5
Co-Branding als Markenstrategie : ein State of the art
Huber, Jan-Alexander
;
Helmig, Bernd
-
2003
Persistent link: https://www.econbiz.de/10001798072
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