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~source:"econis"
~subject:"Athletes"
~subject:"Markenimage"
~type_genre:"Aufsatz im Buch"
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Towards a knowledge-based society in Europe : 10th International Conference on Policies of Economic and Social Development, Sofia, October 5 to 7, 2007
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Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
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2
Celebrity endorsement : developing a brand image in housing ads
Yöreş, Füsun Çizmeci
- In:
Advancing insights on brand management
,
(pp. 175-192)
.
2017
Persistent link: https://www.econbiz.de/10011855097
Saved in:
3
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
4
Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Celebrity, convergence and transformation
,
(pp. 233-259)
.
2018
Persistent link: https://www.econbiz.de/10011737159
Saved in:
5
The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
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6
Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
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7
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
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8
Bauch sucht Testimonial : zum Wert der Marktforschung im Auswahlprozess von prominenten Markenbotschaftern
Schaaf, Daniela
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 55-72)
.
2013
Persistent link: https://www.econbiz.de/10009742549
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9
Brand obsessed society : branding Yoga Guru Baba Ramdev in India
Kulshrestha, Chinmaya
;
Kapoor, Avinash
- In:
Branding and sustainable competitive advantage : …
,
(pp. 161-175)
.
2012
Persistent link: https://www.econbiz.de/10009707208
Saved in:
10
Brand building using Indian sports celebrities : a strategic decision
Patra, Supriyo
;
Datta, Saroj
- In:
Storming the global business : rise of the Asian tigers
,
(pp. 197-212)
.
2010
Persistent link: https://www.econbiz.de/10009012433
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