//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fotosetzmaschine"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Markenführung
Druckmaschine
17
Printing machinery
17
Deutschland
10
Germany
10
Machinery industry
9
Maschinenbau
9
Heidelberger Druckmaschinen-Aktiengesellschaft
8
Controlling
3
Management control
3
Product design
3
Produktgestaltung
3
Brand image
2
Brand management
2
China
2
DDR
2
Gemeinkosten
2
German Democratic Republic
2
Indirect costs
2
Innovation
2
Markenimage
2
1952-1989
1
Auslandsinvestition
1
Betriebliches Bildungsmanagement
1
Brain Drain
1
Brain drain
1
Branchenentwicklung
1
Brand
1
Brand extension
1
Business network
1
Business process management
1
Business-to-business marketing
1
Capital goods industry
1
Comparison
1
Copy machine
1
Corporate reputation
1
Department store
1
Deutsch
1
Direct marketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Interview
1
Thesis
1
more ...
less ...
Language
All
German
2
Author
All
Jensen, Stefanie
2
Nuneva, Adriana M.
2
Published in...
All
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Weltweite Markenführung am Beispiel der Heidelberger Druckmaschinen AG
Nuneva, Adriana M.
;
Jensen, Stefanie
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 289-315)
.
2010
Persistent link: https://www.econbiz.de/10003909967
Saved in:
2
Best-Practice-Beispiel für die Markenführung von Industriegütern
Nuneva, Adriana M.
;
Jensen, Stefanie
- In:
Kommunikation und Krise : wie Entscheider die …
,
(pp. 151-168)
.
2009
Persistent link: https://www.econbiz.de/10003881981
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->