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~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Search: isPartOf:"Journal of Business Research"
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Beziehungsmarketing
Marketing management
Konsumentenverhalten
1,957
Consumer behaviour
1,956
Innovation
878
Firm performance
707
Unternehmenserfolg
706
Relationship marketing
659
Brand management
602
Markenführung
602
Innovationsmanagement
569
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568
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507
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504
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492
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492
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467
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452
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425
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425
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425
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383
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381
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379
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348
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335
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334
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320
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320
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317
Transnational corporation
317
Strategic management
316
Customer satisfaction
302
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300
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Ko, Eunju
14
Kim, Kyung Hoon
9
Balaji, M. S.
8
Sharma, Piyush
8
Bruhn, Manfred
7
Gupta, Suraksha
6
Laroche, Michel
6
Roy, Sanjit
6
Babin, Barry J.
5
Chebat, Jean-Charles
5
McLean, Graeme J.
5
Agnihotri, Raj
4
Akter, Shahriar
4
Brodie, Roderick J.
4
Lim, Weng Marc
4
Mattila, Anna S.
4
Mora Cortez, Roberto
4
Noble, Stephanie M.
4
Oghazi, Pejvak
4
Rapp, Adam
4
Rose, Gregory
4
Sivakumar, K.
4
Stock-Homburg, Ruth
4
Veloutsou, Cleopatra
4
Wünderlich, Nancy V.
4
Zhou, Kevin Zheng
4
Aiello, Gaetano
3
Andreini, Daniela
3
Baker, Thomas L.
3
Bartikowski, Boris
3
Beitelspacher, Lauren Skinner
3
Black, Iain
3
Boso, Nathaniel
3
Calantone, Roger J.
3
Cardinali, Silvio
3
Cavusgil, Erin
3
Chang, Woojung
3
Chung, Henry F. L.
3
Cossío-Silva, Francisco-José
3
Davvetas, Vasileios
3
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Journal of business research : JBR
898
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
45
Global journal of business research : GJBR
14
Source
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ECONIS (ZBW)
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957
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
6
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
7
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
8
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
Saved in:
9
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
10
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
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