//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Festschrift"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
20
Markenführung
20
Consumer behaviour
7
Konsumentenverhalten
7
Brand
4
Deutschland
4
Germany
4
Markenartikel
4
Markenimage
4
Markenpolitik
4
Brand image
3
Relationship marketing
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Corporate reputation
2
Firmenimage
2
Innovation
2
Internet marketing
2
Market entry
2
Market research
2
Marketingmanagement
2
Markteintritt
2
Marktforschung
2
Online-Marketing
2
Product management
2
Produktmanagement
2
Strategisches Management
2
Time
2
Zeit
2
brands
2
2001-2007
1
2004-2007
1
Absatz
1
Advertising
1
Alexander Deichsel
1
Bargaining theory
1
Bekleidungsindustrie
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Festschrift
Sammlung
Article in journal
1,975
Aufsatz in Zeitschrift
1,975
Aufsatz im Buch
141
Book section
141
Hochschulschrift
64
Thesis
50
Collection of articles of several authors
30
Sammelwerk
30
Graue Literatur
28
Non-commercial literature
28
Aufsatzsammlung
23
Case study
19
Fallstudie
19
Conference paper
16
Konferenzbeitrag
16
Arbeitspapier
15
Working Paper
15
Guidebook
12
Ratgeber
12
Reprint
7
Handbook
6
Handbuch
6
Konferenzschrift
4
Lehrbuch
3
Textbook
3
Collection of articles written by one author
2
Conference proceedings
2
Bibliografie enthalten
1
Bibliography included
1
Interview
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
3
Author
All
Carlson, Jamie
1
De Vries, Natalie Jane
1
Gräve, Jan-Frederik
1
Terech, Andres
1
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->