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~source:"econis"
~subject:"Brand"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Motorrad"
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Motorrad
126
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107
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27
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18
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16
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16
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15
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ECONIS (ZBW)
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1
Battle royale : Harley vs. Triumph
Gupta, Potnuru Rama Krishna
;
Kumar, Sunil
;
Gade, Surendar
- In:
Cases on the resurgence of emerging businesses
,
(pp. 88-100)
.
2023
Persistent link: https://www.econbiz.de/10014318641
Saved in:
2
Identification and aftermarket personalization with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
Saved in:
3
Green purchase intentions : an exploratory study of the Taiwanese electric motorcycle market
Wu, Jih Hwa
;
Wu, Chih-Wen
;
Lee, Chin-Tarn
;
Lee, Hsiao-Jung
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 829-833
Persistent link: https://www.econbiz.de/10010504972
Saved in:
4
Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
Saved in:
5
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
6
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
7
Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik
Baumert, Katrin
;
Brusch, Michael
;
Baier, Daniel
- In:
Innovative Produktionswirtschaft : Jubiläumsschrift zu …
,
(pp. 1-15)
.
2012
Persistent link: https://www.econbiz.de/10009618107
Saved in:
8
Motorcycling edgework : a practice theory perspective
Murphy, Steven
;
Patterson, Maurice
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1322-1340
Persistent link: https://www.econbiz.de/10009412798
Saved in:
9
Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10008991648
Saved in:
10
Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
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