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~source:"econis"
~subject:"Brand management"
~subject:"United States"
~subject:"Weinbau"
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Search: person:"Pitt, Leyland F."
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Brand management
United States
Weinbau
Consumer behaviour
29
Konsumentenverhalten
29
Markenführung
22
Social Web
19
Social web
19
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
12
Online-Marketing
12
Advertising
11
Brand image
11
Markenimage
11
Werbung
11
Brand
10
Markenartikel
10
Bibliometrics
9
Creativity
9
Internet
9
Kreativität
9
Wein
9
Wine
9
Bibliometrie
8
Luxury goods
8
Luxusgüter
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USA
8
Advertising effects
7
E-commerce
7
Electronic Commerce
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Marketing
7
Werbewirkung
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B-to-B-Marketing
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Business-to-business marketing
6
Lieferantenmanagement
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Supplier relationship management
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29
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2
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1
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English
31
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Pitt, Leyland F.
31
Berthon, Pierre R.
12
Parent, Michael
4
Botha, Elsamari
3
Campbell, Colin
3
Chan, Anthony
3
Berthon, Jean-Paul
2
Caruana, Albert
2
Hulbert, James M.
2
Kietzmann, Jan
2
Tsao, Hsiu-yuan
2
Atanasova, Christina
1
Beninger, Stefanie
1
Berthon, Pierre
1
Blair, Amanda J.
1
Boon, Edward
1
Brown, Terrence E.
1
Chakrabarti, Ronika
1
Clyde, Colin Campbell <Baron>
1
Crittenden, Victoria Lynn
1
Ewing, Michael
1
Ferguson, Sarah Lord
1
Ferreira, Caitlin
1
Ferreira, Caitlin C.
1
Hall, Daniel
1
Halvorson, Wade
1
Holbrook, Morris B.
1
Lord Ferguson, Sarah T.
1
Mills, Adam J.
1
Mishra, Sagarika
1
Morrish, Sussie C.
1
Morrison, Stacey
1
Napli, Julie
1
Opoku, Robert Ankomah
1
Park, Andrew
1
Pitt, Christine S.
1
Plangger, Kirk
1
Plangger, Kirk A.
1
Reddy, Mergen
1
Robertson, Jeandri
1
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International journal of wine business research : IJWBR
5
Business horizons
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising research
2
Journal of business research : JBR
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in corporate branding
1
California management review
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of the Academy of Business Education : JABE
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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1
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
2
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
3
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
4
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
5
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
6
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
7
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
8
Managing the franchised brand : the franchisees' perspective
Pitt, Leyland F.
;
Napli, Julie
;
Van der Merwe, Rian
- In:
Advances in corporate branding
,
(pp. 59-71)
.
2017
Persistent link: https://www.econbiz.de/10011584992
Saved in:
9
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
10
Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
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