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~source:"econis"
~subject:"Brand management"
~subject:"neuroscience"
~type_genre:"Fallstudie"
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
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2013
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2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
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