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~source:"econis"
~subject:"Children"
~subject:"Hörfunkwerbung"
~type_genre:"Article in journal"
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Children
Hörfunkwerbung
Fernsehwerbung
456
Television advertising
456
Advertising effects
259
Werbewirkung
259
Consumer behaviour
110
Konsumentenverhalten
110
USA
102
United States
102
Advertising
97
Werbung
93
Internet marketing
81
Online-Marketing
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49
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49
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Kinder
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43
Brand management
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Sport event
31
Sportveranstaltung
31
advertising
26
Product Placement
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Product placement
25
Theorie
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Theory
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Radio advertising
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Brand image
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Markenimage
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Emotion
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television
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Bakir, Aysen
7
Hudders, Liselot
3
Aitken, Robert
2
Bijmolt, Tammo H. A.
2
Cauberghe, Verolien
2
Huang, Rui
2
Palan, Kay M.
2
Panic, Katarina
2
Pelsmacker, Patrick de
2
Robertson, Kirsten
2
Soni, Pavleen
2
Thyne, Maree
2
Watkins, Leah
2
Abou Seido, Noor O.
1
Ahn, Jungsun
1
Al Zain, Abdulaziz A.
1
Andreeva, Tatʹjana B.
1
Andronikidis, Andreas I.
1
Auty, Susan
1
Baisya, Rajat Kanti
1
Beales, J. Howard
1
Berg, Christina
1
Berning, Joshua
1
Bertolotti, Mauro
1
Borzekowski, Dina
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Brocato, E. Deanne
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Brus, Britta
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Castonguay, Jessica
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Cauberghe, Veroline
1
Charry, Karine M.
1
Cheong, Yunjae
1
Childs, Nancy M.
1
Chintagunta, Pradeep K.
1
Cho, Eunji
1
Chou, Shin-yi
1
Claassen, Wilma
1
Craton, Lincoln G.
1
De Gregorio, Federico
1
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Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing intelligence & planning
4
International journal of consumer studies
3
Journal of advertising research
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Young consumers : insight and ideas for responsible marketers
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of consumer marketing
2
The journal of media economics
2
Business history review
1
Der Markt : international journal of marketing
1
Economic research
1
Economics and human biology
1
Food policy : economics planning and politics of food and agriculture
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of production research
1
Journal of academic research in economics
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics & management strategy : JEMS
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Middle East journal of management : MEJM
1
Psychology & marketing
1
Society and business review
1
The Denver journal of international law and policy
1
The IUP journal of marketing management : IJMM
1
The journal of industrial economics
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1
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
2
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
3
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
4
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
5
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
6
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
7
Industry self-regulation of food advertisement to children : compliance versus effectiveness of the EU Pledge
Landwehr, Stefanie C.
;
Hartmann, Monika
- In:
Food policy : economics planning and politics of food …
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012508953
Saved in:
8
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
9
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
10
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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