Kabuth, Oliver (contributor) - 2003 - [Elektronische Ressource]
or declining sales. World-wide sales of motor vehicles, for illustration, have
only grown between 1-2% annually over the …, it is hard to believe that this book could still have any flaws
or omissions, but it probably does. Although cross …
The issue whether to pioneer or to follow a new market is as old as strategic
management itself. There are essentially two …