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~source:"econis"
~subject:"Consumer behaviour"
~type:"article"
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1
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
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2
The effects of international fairness on satisfaction and behavioral intentions : mature versus non-mature customers
Namkung, Young
;
Jang, Soocheong
- In:
International journal of hospitality management
28
(
2009
)
3
,
pp. 397-405
Persistent link: https://www.econbiz.de/10003855821
Saved in:
3
Sind positiv eingestellte Kunden generell bereit, mehr zu zahlen? : empirische Studien zu Moderatoren des Zusammenhangs zwischen anbieterbezogenen Kundeneinstellungen und Zahlungsb...
Gerpott, Torsten J.
- In:
Zeitschrift für Management : ZfM
4
(
2009
)
2
,
pp. 99-130
Persistent link: https://www.econbiz.de/10003888787
Saved in:
4
A profile of Koreans : who purchases fashion goods online
Sung, Heewon
;
Jeon, Yangjin
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10003847771
Saved in:
5
Measuring affect or emotion toward a brand with a smiling faces scale
Vernette, Eric
- In:
New developments and approaches in consumer behavior …
,
(pp. 131-151)
.
1998
Persistent link: https://www.econbiz.de/10001299796
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