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~source:"econis"
~subject:"Customer integration"
~type_genre:"Aufsatz im Buch"
~type_genre:"Jahresbericht"
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Search: subject_exact:"Film- und Fernsehproduktion"
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Die Produktivität von Musikkulturen
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Engaging consumers through branded entertainment and convergent media
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ECONIS (ZBW)
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YouTubes Musikkultur zwischen Co-Creation und Kommerzialisierung : Produktivität als Werte-Schöpfung
Grünewald-Schukalla, Lorenz
- In:
Die Produktivität von Musikkulturen
,
(pp. 75-98)
.
2018
Persistent link: https://www.econbiz.de/10011862462
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User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José
;
Scribner, Lisa L.
;
Ruiz Mafe, Carla
- In:
Engaging consumers through branded entertainment and …
,
(pp. 221-241)
.
2015
Persistent link: https://www.econbiz.de/10011389620
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