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~source:"econis"
~subject:"Einzelhandel"
~type_genre:"Aufsatz im Buch"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Managing Sustainability : Perspectives From Retailing and Services
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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ECONIS (ZBW)
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The evolution of the sustainability mindset in retailing and service management
Luceri, Beatrice
;
Martinelli, Elisa
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 1-8)
.
2022
Persistent link: https://www.econbiz.de/10013417619
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2
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
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3
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
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