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~source:"econis"
~subject:"Germany"
~subject:"Herkunftsbezeichnung"
~type_genre:"Aufsatz im Buch"
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Conference proceedings trends in business communication 2016
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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International marketing in rapidly changing environments
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ECONIS (ZBW)
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Was Onlinekäufer motiviert : eine Untersuchung der Einkaufsmotive in Deutschlands größten Onlineshops (B2C)
Zaharia, Silvia
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 35-55)
.
2020
Persistent link: https://www.econbiz.de/10012172297
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2
Consumer ethnocentrism in the online purchasing process
Kübel-Bertsch, Jennifer
- In:
Conference proceedings trends in business communication 2016
,
(pp. 157-163)
.
2017
Persistent link: https://www.econbiz.de/10011620186
Saved in:
3
Wave of home culture and MNC performance : the Korean wave (Hallyu)
Kim, Daekwan
;
Cho, Seoung-do
;
Jung, Gang Ok
- In:
International marketing in rapidly changing environments
,
(pp. 193-216)
.
2013
Persistent link: https://www.econbiz.de/10010204720
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