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~source:"econis"
~subject:"Germany"
~type_genre:"Collection of articles written by one author"
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Advertising effects
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Werbewirkung
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Consumer behaviour
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Graue Literatur
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Albers, Sönke
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Proppe, Dennis
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Sarstedt, Marko
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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ECONIS (ZBW)
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Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
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2008
Persistent link: https://www.econbiz.de/10003772250
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Selected contributions to market-based management
Sarstedt, Marko
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2008
Persistent link: https://www.econbiz.de/10003743726
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