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~source:"econis"
~subject:"Handelsmarke"
~type_genre:"Lehrbuch"
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Markenmanagement : Lehrbuch der professionellen Markenführung
Runia, Peter
;
Wahl, Frank
-
2022
Persistent link: https://www.econbiz.de/10011555231
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2
Handelsmarkenmanagement : Grundlagen - Strategien - Umsetzung
Schwertfeger, Marko
-
2017
Persistent link: https://www.econbiz.de/10011534189
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