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~source:"econis"
~subject:"Handelsmarke"
~type_genre:"Reprint"
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Brand management
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Brand management ; Vol. 4
1
Michael Porter ; Vol. 2
1
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ECONIS (ZBW)
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1
Performance of store brands : a cross-country analysis of consumer store-
brand
preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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2
Competitive strategies for late entry into a market with a dominant
brand
Carpenter, Gregory S.
;
Nakamoto, Kent
-
2010
Persistent link: https://www.econbiz.de/10003888631
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