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~source:"econis"
~subject:"Indien"
~subject:"Knowledge management"
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Proposal for a process oriented knowledge management system (PKMS)
Louis-Sydney, Ludovic
;
Cheutet, Vincent
;
Lamouri, Samir
- In:
International journal of product development : IJPD
21
(
2016
)
4
,
pp. 267-287
Persistent link: https://www.econbiz.de/10011737780
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12
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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13
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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