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~source:"econis"
~subject:"Internationales Marketing"
~type_genre:"Festschrift"
~type_genre:"Reprint"
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Internationales Marketing
Brand management
111
Markenführung
111
Consumer behaviour
57
Konsumentenverhalten
57
Brand
38
Markenartikel
38
Markenimage
37
Brand image
35
Marketing management
15
Marketingmanagement
15
Corporate reputation
10
Firmenimage
10
USA
10
United States
10
Brand extension
9
Markentransfer
9
Beziehungsmarketing
8
Relationship marketing
8
Corporate culture
7
Unternehmenskultur
7
International marketing
6
Großbritannien
5
Markenpolitik
5
Marketing
5
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3
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366
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75
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19
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19
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Collection of articles of several authors
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Chandler, David
1
Elliott, Richard
1
Farley, John U.
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Keller, Kevin Lane
1
Lehmann, Donald R.
1
Mooij, Marieke K. de
1
Roth, Martin S.
1
Schmitt, Bernd
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Werther, William B.
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Zhang, Shi
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Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
International marketing ; Vol. 2
1
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ECONIS (ZBW)
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1
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
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2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
3
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
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4
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
5
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
6
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
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