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~source:"econis"
~subject:"Internet marketing"
~type_genre:"Festschrift"
~type_genre:"Mikroform"
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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2
Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
-
1969
Persistent link: https://www.econbiz.de/10002004965
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