//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Social web
Market research
64
Marktforschung
64
Marketing theory
21
Marketingtheorie
21
Consumer behaviour
17
Konsumentenverhalten
17
Theorie
11
Theory
11
USA
11
United States
11
Scientific method
5
Wissenschaftliche Methode
5
Brand
4
Epistemology
4
Erkenntnistheorie
4
Advertising effects
3
Brand image
3
Gender equality
3
Gleichberechtigung
3
Markenimage
3
Multivariate Analyse
3
Multivariate analysis
3
Werbewirkung
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Business ethics
2
Ethics
2
Ethik
2
Gender Economics
2
Gender economics
2
History of economic thought
2
International marketing
2
Internationales Marketing
2
Marketing
2
Perception
2
Unternehmensethik
2
Wahrnehmung
2
Werbung
2
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Reprint
Article in journal
155
Aufsatz in Zeitschrift
155
Aufsatz im Buch
51
Book section
51
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
18
Working Paper
18
Hochschulschrift
17
Thesis
13
Collection of articles of several authors
7
Sammelwerk
7
Case study
5
Fallstudie
5
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Aufsatzsammlung
3
Collection of articles written by one author
3
Sammlung
3
Lehrbuch
2
Textbook
2
Catalog of products and producers
1
Conference paper
1
Forschungsbericht
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Produkt- und Herstellerübersicht
1
Quelle
1
more ...
less ...
Language
All
English
4
Author
All
Aaker, Jennifer
1
Austin, Jon R.
1
Baldinger, Allan L.
1
Blair, Edward
1
Echambadi, Raj
1
Hoeffler, Steve
1
Keller, Kevin Lane
1
Mattila, Anna S.
1
Siguaw, Judy A.
1
more ...
less ...
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
3
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
2
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
3
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
4
Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->