//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Markenartikel"
~type_genre:"Bibliography included"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Advertising planning
219
Werbeplanung
219
Marketing management
43
Marketingmanagement
43
Advertising effects
41
Werbewirkung
41
Deutschland
36
Germany
36
Internet marketing
33
Online-Marketing
33
Advertising media
26
Werbeträger
26
Advertising industry
23
Theorie
23
Theory
23
Werbewirtschaft
23
Public relations
21
Öffentlichkeitsarbeit
21
Werbung
20
Advertising
19
Target group
18
Zielgruppe
18
Brand management
17
Markenführung
17
USA
14
United States
14
Brand
13
Marketing
13
Consumer behaviour
12
Konsumentenverhalten
12
Direct marketing
10
Direktmarketing
10
Market research
9
Marktforschung
9
Social Web
8
Social web
8
Betriebliche Budgetierung
7
Beziehungsmarketing
7
Corporate budgeting
7
more ...
less ...
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Bibliography included
Book section
Aufsatz im Buch
13
Article in journal
12
Aufsatz in Zeitschrift
12
Reprint
3
Hochschulschrift
2
Thesis
2
Arbeitspapier
1
Collection of articles written by one author
1
Guidebook
1
Ratgeber
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
11
German
2
Author
All
King, Stephen
7
Aaker, David A.
1
Baker, William E.
1
Berndt, Ralph
1
Grimmer, Thorsten
1
Joachimsthaler, Erich
1
Pae, Jae H.
1
Samiee, Saeed
1
Stockdale, Mark
1
Tai, Susan
1
Uebelhart, Muriel J.
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
7
The evolution of brands : from signals of quality to storehouses of trust
2
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Handbuch der Marktforschung
1
International marketing ; Vol. 2
1
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
3
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
Saved in:
4
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
5
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
6
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
7
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
8
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
9
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
10
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->