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~source:"econis"
~subject:"Markenimage"
~subject:"Marketing"
~subject:"Wahrnehmung"
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Markenimage
Marketing
Wahrnehmung
Aromastoff
81
Flavour
81
Consumer behaviour
45
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45
Perception
18
Ladengestaltung
16
Store design
16
Brand management
12
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11
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scent
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Rempel, Jan Eric
5
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2
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2
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1
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1
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1
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1
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1
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1
Girard, Marc
1
Gvili, Yaniv
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Gálová, Jana
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Hadi, Rhonda
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1
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Reimer, Anja
1
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1
Stiller, Bettina
1
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1
Stöhr, Anja
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Fördergesellschaft Marketing (FGM) e.V.
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Marketing : ZFP ; journal of research and management
2
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2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
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1
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1
International journal of advertising : the quarterly review of marketing communications
1
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International journal of entrepreneurship and small business
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Journal of business research : JBR
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Journal of international food & agribusiness marketing
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Marketing-Wissen
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Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
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ECONIS (ZBW)
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
3
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
4
Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno
;
Stumpf, Marcus
;
Stiller, Bettina
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 159-172)
.
2020
Persistent link: https://www.econbiz.de/10012271622
Saved in:
5
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
6
Analysis of audio marketing trends
Valerevna, Kalenskaya N.
;
Faritovna, Mukhadisova R.
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
3
,
pp. 1506-1509
Persistent link: https://www.econbiz.de/10012211358
Saved in:
7
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
8
Congruency between colour and shape of the front labels of wine : effects on fluency and aroma and quality perceptions
Lunardo, Renaud
;
Livat, Florine
- In:
International journal of entrepreneurship and small business
29
(
2016
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10011654916
Saved in:
9
Duft als Erfolgsfaktor : die Wirkung gezielt eingesetzter Duftstoffe im Dienstleistungsumfeld
Girard, Marc
-
2016
Persistent link: https://www.econbiz.de/10011656309
Saved in:
10
Essays on scent marketing : effects of scented indoor environments on customers and employees
Girard, Anna L.
-
2015
Persistent link: https://www.econbiz.de/10011607529
Saved in:
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