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~source:"econis"
~subject:"Markenpolitik"
~type_genre:"Guidebook"
~type_genre:"Konferenzschrift"
~type_genre:"Working Paper"
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Markenpolitik
Advertising planning
60
Werbeplanung
60
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Marketing management
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Marketingmanagement
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Baetzgen, Andreas
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Brandmeyer, Klaus
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Errichiello, Oliver Carlo
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Pirck, Peter
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Pogoda, Andreas
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Prill, Christian
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Zschiesche, Arnd
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ECONIS (ZBW)
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Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
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2
Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
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3
Marken stark machen : Techniken der Markenführung
Brandmeyer, Klaus
;
Pirck, Peter
;
Pogoda, Andreas
; …
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003494199
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